Top Tips To Create The Perfect Job Advert
Writing a job advert isn’t difficult but it does require thought and planning. It could be the difference to you receiving applicants with the skills you need in your organisation or none at all.
You should ensure that your advert can attract the attention and interest from the right types of candidates, as well as create the desire that they want to peruse the opportunity of working for you. Lastly, it should provide clear instruction of the next action to enable them to apply for the role.
What to Include
1. Job Title
Make sure that you include the professional job description at the top of your advert, ensuring that it is simple and to the point. This way, when potential candidates search certain key words, your advert will appear. Including the base location for the role will enable you to specifically target potential candidates who are looking for a job in that area.
2. Company
In this brief description you should demonstrate how desirable your company is and the opportunities you present to your employees. It should give potential candidates a reason to leave their current job in favour of you. Make sure you think about how you want to be portrayed as it is likely potential candidates will decide whether to read further or not based on this information. It may be a good idea to also explain your position in the market and your business aims.
3. Job Description
Here you must tell your potential candidates exactly what the job involves. You want to tell them what they’ll be responsible for and who they’ll be answering to. It may be a good idea to give an outline of day-to-day tasks to give potential candidates an idea of the expectations of the role. You want top performers at your company and these candidates want a challenge, so make the role sound stimulating and rewarding, show them they won’t get bored of the job! You should also mention here whether the position is full-time, part time etc., and when the start date is.
4. Ideal Candidate Profile
Before you find yourself being flooded with applications from people who are unsuitable for the role, you want to let them know exactly what it is you want from them. Outline what skills you require for the role, these may include customer service or competent use of certain computer programs. You should also detail what level of experience you desire from candidates as well as the level of education you expect. If you have a clear outline of the ideal candidate, you are likely to receive stronger applications and applicants who will fit in the culture of your organisation.
5. Salary
A lot of potential candidates will gauge their suitability for the role based on the salary, therefore you should include this. You should also include the benefit package that you offer, whether its commission, a company car, flexible working or the location of the office.
6. How to apply
To ensure potential candidates know when the deadline for the applying is, you should state this clearly. You should also detail clearly how the candidate can apply for the role, and the steps they have to take to do so.
Tips
Use industry specific key words
By integrating key words your target market are more likely to find your advert. If you need your candidates to have used specific software, ensure you stage these words a few times throughout the job description section.
Keep it to the point
Job descriptions which are overly long and detailed will often put candidates off applying as the job may seem daunting. The last thing you want to do is lose out of potential top performers because your job description is too long. Long sentences can reduce the clarity of meaning so you should keep them short, using simple language to avoid over complicating things. Use bullet points and short paragraphs to summarise the requirements of the job and the qualifications and skills you require from candidates.
Statements must be credible!
Ensure that all information you include in your job advert is credible. Employers or jobs that sound too good to be true are unlikely to attract top achievers and instead attract candidates who are gullible or dreaming!
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